Effectively, Change Is Almost Impossible Without Industry-wide

Too Many Brands Treat Social Media As A One Way, Broadcast Channel, Rather Than A Two-way Dialogue Through Which Emotional Storytelling Can Be Transferred.

Consumers Now Have A Voice. And The Fact That Consumers Can Be Creators, Producers And Distributors Means They Can Push Back Against Brands To Punish Them For Their Socially Irresponsible Behavior Or Reward Them For Their Responsible Behavior.

How Much Do You As A Consumer Value A Positive Experience With A Brand Or Its Customer Service Department? How Willing Are You To Share That With Your Friends? How Inclined Are You To Let That Person Know That You're Interaction With Them Was Positive?

Gluttony Might Be Innocuous Were It Not For The Fact That Gluttons Tend To Disregard Whether Their Self-serving Behaviors Harm Anyone Else. We Don’t Need To Look Far And Wide To Find Examples Of Gluttonous Behavior, As They Are Numerous Throughout The History Of Capitalism.

Integrate Purpose Into Your For-profit Business Model Through A Long Term Commitment To A Cause That Is Aligned With Your Core Values And Those Of Your Community.