Effective Leaders Share Two Intertwined Attributes: An

This May Sound A Bit Naive, But I Got Here By Believing In Big Dreams.

Hiring People Is An Art, Not A Science, And Resumes Can't Tell You Whether Someone Will Fit Into A Company's Culture.

When You Start A Company, It's A Singular Focus. You Have The Wind At Your Back.

We Need To Put Ourselves In The Shoes Of Our Customers. That Is My New Battle Cry. Live And Breathe Starbucks The Way Our Customers Do.

Starbucks Is Not An Advertiser; People Think We Are A Great Marketing Company, But In Fact We Spend Very Little Money On Marketing And More Money On Training Our People Than Advertising.