Education Can No Longer Be The Sole

Marketing Is The Distinguishing, Unique Function Of The Business.

Unless Strategy Evaluation Is Performed Seriously And Systematically, And Unless Strategists Are Willing To Act On The Results, Energy Will Be Used Up Defending Yesterday.

What's Absolutely Unforgivable Is The Financial Benefit Top Management People Get For Laying Off People. There's No Excuse For It. No Justification. No Explanation. This Is Morally And Socially Unforgivable, And We'll Pay A Very Nasty Price.

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.

I'm Better About Things Than About People. I'm More Interested In People, But I'm Better At Ideas.