I Urge You To Set A Tough,

You Will Be Remembered, In The Long Haul, For The Quality Of Your Work, Not The Quantity Of Your Work. No One Evaluates Picasso Based On The Number Of Paintings He Churned Out.

As A Consumer, You Want To Associate With Brands Whose Powerful Presence Creates A Halo Effect That Rubs Off On You.

Business, Life Itself, Is Damned Hard Work If You Wanna Be Good At It. Actually, That's Precisely Wrong. Business Ceases To Be Work When You're Chasing A Dream That Has Engorged You. ("work Should Be More Fun Than Fun" - Noel Coward.) And If The Passion Isn't There. Then Biotech And Plumbing Will Be Equal Drags.

Who, Precisely, Are Your Dreamers? Are Their Dreams In Technicolor? Do You Allow Their Most Outrageous Dreams To Be Seen In Public?

And Remember: Everything In Business Is A Paradox. To Be Excellent, You Have To Be Consistent. When You're Consistent, You're Vulnerable To Attack. Yes, It's A Paradox. Now Deal With It!