Don't Try To Be Original; Just Try

Don't Try To Be Original; Just Try To Be Good.

Graphic Design, Which Evokes The Symmetria Of Vituvius, The Dynamic Symmetry Of Hambidge, The Asymmetry Of Mondrian; Which Is A Good Gestalt, Generated By Intuition Or By Computer, By Invention Or By A System Of Coordinates, Is Not Good Design If It Does Not Communicate.

So That Is The Design Process Or The Creative Process. Start With A Problem, Forget The Problem, The Problem Reveals Itself Or The Solution Reveals Itself And Then You Reevaulate It. This Is What You Are Doing All The Time.

The Artist Is A Collector Of Things Imaginary Or Real. He Accumulates Things With The Same Enthusiasm That A Little Boy Stuffs His Pockets. The Scrap Heap And The Museum Are Embraced With Equal Curiosity. He Takes Snapshots, Makes Notes And Records Impressions On Tablecloths Or Newspapers, On Backs Of Envelopes Or Matchbooks. Why One Thing And Not Another Is Part Of The Mystery, But He Is Omnivorous.

Asymmetric Balance Creates Greater Reader Interest. Pleasure Derived From Observing Asymmetrical Arrangements Lies Partly In Overcoming Resistances, Which, Consciously Or Not, The Spectator Adjusts In His Own Mind.