Don't Hire A Dog, Then Bark Yourself

On The Average, Five Times As Many People Read The Headlines As Read The Body Copy.

I Prefer The Discipline Of Knowledge To The Anarchy Of Ignorance.

Every Advertisement Is Part Of The Long Term Investment In The Personality Of The Brand.

The More Story-appeal There Is In The Picture Or In The Photograph, The More People Would Look At Your Ad

It Is The Inescapable Duty Of Management To Fire Incompetent People.