Don't Hire A Dog, Then Bark Yourself

The Manufacturer Who Finds Himself Up The Creek Is The Short-sighted Opportunist Who Siphons Off All His Advertising Dollars For Short-term Promotions.

People Don't Buy A New Detergent Because The Manufacturer Told A Joke On Television Last Night.

Good Copy Can't Be Written With Tongue In Cheek, Written Just For A Living. You've Got To Believe In The Product.

There Is One Catagory Of Advertising Which Is Totally Uncontrolled And Flagrantly Dishonest: The Television Commercials For Candidates In Presidential Elections.

Agencies Which Frequently Work Nights And Weekends Are More Stimulating, More Successful - And More Profitable.