California, In A Sense, Is Almost Starbucks'

Our Mission Statement About Treating People With Respect And Dignity Is Not Just Words But A Creed We Live By Every Day. You Can't Expect Your Employees To Exceed The Expectations Of Your Customers If You Don't Exceed The Employees' Expectations Of Management.

Starbucks Represents Something Beyond A Cup Of Coffee.

Growing Up I Always Felt Like I Was Living On The Other Side Of The Tracks. I Knew The People On The Other Side Had More Resources, More Money, Happier Families.

I Believe Life Is A Series Of Near Misses. A Lot Of What We Ascribe To Luck Is Not Luck At All. It's Seizing The Day And Accepting Responsibility For Your Future. It's Seeing What Other People Don't See And Pursuing That Vision.

Starbucks Trying To Build A Different Kind Of Company Around The Balance Of Profitably And Benevolence. A Social Conscience. And That Isn't A Program It Has To Be A Way Of Life.