Don't Be Evil- Apparently People Like It

Every Story I Read About Google Is About Us Vs Some Other Company, Or Something Else, And I Really Don't Find That Interesting. We Should Be Building Great Things That Don't Exist. Being Negative Is Not How We Make Progress.

I Have A Simple Algorithm, Which Is, Wherever You See Paid Researchers Instead Of Grad Students, That's Not Where You Want To Be Doing Research.

If We Are Not Trusted, We Have No Business.

It Is Often Easier To Make Progress On Mega-ambitious Dreams. ... Since No One Else Is Crazy Enough To Do It, You Have Little Competition.

We Have Always Wanted Google To Be A Company That Is Deserving Of Great Love. But We Recognize This Is An Ambitious Goal Because Most Large Companies Are Not Well-loved, Or Even Seemingly Set Up With That In Mind. We're Lucky To Have A Very Direct Relationship With Our Users, Which Creates A Strong Incentive For Us To Do The Right Thing .