Don't Be Evil- Apparently People Like It

We Really Care About Our Brand. We Really Want It To Stand For High Quality. We Want People To Be Excited About It, For It To Be Fun.

Every Story I Read About Google Is About Us Vs Some Other Company, Or Something Else, And I Really Don't Find That Interesting. We Should Be Building Great Things That Don't Exist. Being Negative Is Not How We Make Progress.

You Need To Get One Thing Done Well, Or Else You Don't Have Permission To Do Anything Else.

For Me, Privacy And Security Are Really Important. We Think About It In Terms Of Both: You Can't Have Privacy Without Security.

Artificial Intelligence Would Be The Ultimate Version Of Google. The Ultimate Search Engine That Would Understand Everything On The Web. It Would Understand Exactly What You Wanted, And It Would Give You The Right Thing. We're Nowhere Near Doing That Now. However, We Can Get Incrementally Closer To That, And That Is Basically What We Work On.