Don’t Worry About Cool, Make Your Own

Once It Is Out Of His Hand The Artist Has No Control Over The Way A Viewer Will Perceive The Work. Different People Will Understand The Same Thing In A Different Way.

Conceptual Art Became The Liberating Idea That Gave The Art Of The Next 40 Years Its Real Impetus.

Buying Books Was A Way Anyone Could Acquire A Work Of Art For Very Little.

Minimal Art Went Nowhere.

[the Artist's Aim Is] Not To Instruct The Viewer, But To Give Him Information... . The Artist Would Follow His Predetermined Premise To Its Conclusion, Avoiding Subjectivity. Chance, Taste, Or Unconsciously Remembered Forms Would Play No Part In The Outcome. The Serial Artist Does Not Attempt To Produce A Beautiful Or Mysterious Object But Functions Merely As A Clerk Cataloguing The Results Of His Premise.