Dig Your Well Before You're Thirsty.

Just Because Something Is Easy To Measure Doesn't Mean It's Important.

One Theory Says That If You Treat People Well, You're More Likely To Encourage Them To Do What You Want, Making All The Effort Pay Off. Do This, Get That. Another One, Which I Prefer, Is That You Might Consider Treating People With Kindness Merely Because You Can. Regardless Of What They Choose To Do In Response, This Is What You Choose To Do. Because You Can.

If We Can Fall In Love With Serving People, Creating Value, Solving Problems, Building Valuable Connections And Doing Work That Matters, It Makes It Far More Likely We're Going To Do Important Work

Marketing Is The Act Of Inventing The Product. The Effort Of Designing It. The Craft Of Producing It. The Art Of Pricing It. The Technique Of Selling It.

Think Big. Start Small.