Develop What You Lack.

Shift Often From Openness To Closure.

Most Of Us Become So Rigidly Fixed In The Ruts Carved Out By Genetic Programming And Social Conditioning That We Ignore The Options Of Choosing Any Other Course Of Action. Living Exclusively By Genetic And Social Instructions Is Fine As Long As Everything Goes Well. But The Moment Bioloical Or Social Goals Are Frustrated- Which In The Long Run Is Inevitable - A Person Must Formulate New Goals, And Create A New Flow Activity For Himself, Or Else He Will Always Waste His Energies In Inner Turmoil.

Few Things Are Sadder Than Encountering A Person Who Knows Exactly What He Should Do, Yet Cannot Muster Enough Energy To Do It. "he Who Desires But Acts Not," Wrote Blake With His Accustomed Vigor, "breeds Pestilence.

Optimal Experience Is Thus Something That We Make Happen.

Good Design Is A Visual Statement That Maximizes The Life Goals Of The People In A Given Culture (or, More Realistically, The Goals Of A Certain Subset Of People In The Culture) That Draws On A Shared Symbolic Expression For The Ordering Of Such Goals.