Design Is The Conscious Imposition Of Meaningful

Creativity Shouldn't Be Seen As Something Otherworldly. It Shouldn't Be Thought Of As A Process Reserved For Artists And Inventors And Other 'creative Types.' The Human Mind, After All, Has The Creative Impulse Built Into Its Operating System, Hard-wired Into Its Most Essential Programming Code. At Any Given Moment, The Brain Is Automatically Forming New Associations, Continually Connecting An Everyday X To An Unexpected Y.

Every Creative Story Is Different. And Every Creative Story Is The Same. There Was Nothing. Now There Is Something. It's Almost Like Magic.

The Only Way To Maximize Group Creativity—to Make The Whole More Than The Sum Of Its Parts—is To Encourage A Candid Discussion Of Mistakes. In Part, This Is Because The Acceptance Of Error Reduces Cost. When You Believe Your Flaws Will Be Quickly Corrected By The Group, You're Less Worried About Perfecting Your Contribution, Which Leads To A More Candid Conversation. We Can Only Get It Right When We Talk About What We Got Wrong.

By The Age Of 3, Children From Wealthier Households Hear, On Average, About 500,000 Encouragements And 80,000 Discouragements. The Ratio Is Reversed In Households On Welfare.

The One Reality Science Cannot Reduce Is The Only Reality We Will Ever Know.