To Have A Style Is To Be

Creativity Shouldn't Be Seen As Something Otherworldly. It Shouldn't Be Thought Of As A Process Reserved For Artists And Inventors And Other 'creative Types.' The Human Mind, After All, Has The Creative Impulse Built Into Its Operating System, Hard-wired Into Its Most Essential Programming Code. At Any Given Moment, The Brain Is Automatically Forming New Associations, Continually Connecting An Everyday X To An Unexpected Y.

There Simply Is No Way To Describe The Past Without Lying. Our Memories Are Not Like Fiction. They Are Fiction.

It Is Ironic But True: The One Reality Science Cannot Reduce Is The Only Reality We Will Ever Know. This Is Why We Need Art. By Expressing Our Actual Experience, The Artist Reminds Us That Our Science Is Incomplete, That No Map Of Matter Will Ever Explain The Immateriality Of Our Consciousness.

The Only Way To Maximize Group Creativity—to Make The Whole More Than The Sum Of Its Parts—is To Encourage A Candid Discussion Of Mistakes. In Part, This Is Because The Acceptance Of Error Reduces Cost. When You Believe Your Flaws Will Be Quickly Corrected By The Group, You're Less Worried About Perfecting Your Contribution, Which Leads To A More Candid Conversation. We Can Only Get It Right When We Talk About What We Got Wrong.

In Fact, The Only Way To Remain Creative Over Time--to Not Be Undone By Our Expertise--is To Experiment With Ignorance, To Stare At Things We Don't Fully Understand.