Consumers Presented With Six Choices On An

When We Speak Of Choice, What We Mean Is The Ability To Exercise Control Over Ourselves And Our Environment. In Order To Choose, We Must First Perceive That Control Is Possible.

I Think Of Choosing As A... Both A Fun And An Effortful Activity And I Think Of Choice As Something That In Order For You To Really Get What You Want Out Of It You Have To Put A Lot Into It And So I'm Only Willing To Do That For A Few Different Things And For The Rest I Really Just Try To Either Satisfy, Come Up With A Simple Rule Or Let Somebody Else Make The Choice.

People Will Make Worse Financial Decisions For Them If They're Choosing From A Lot Of Options Than If They're Choosing From A Few Options. If They Have More Options They're More Likely To Avoid Stocks And Put All Their Money In Money Market Accounts, Which Doesn't Even Grow At The Rate Of Inflation.

Knowledge Should Be A Public Good, And I Want My Ideas To Have As Much Exposure As Possible.

We Do The Same Thing In Our Own Lives, Embracing Information That Supports What We Already Prefer Or Vindicates Choices We Previously Made.after All, It Feels Better To Justify Our Opinions Rather Than Challenge Them, To Contemplate Only The Pros And Relegate The Cons To The Back Of Our Minds. However, If We Want To Make The Most Of Choice, We Have To Be Willing To Make Ourselves Uncomfortable. The Question Is, If We Are Willing, How Exactly Do We Go About Fortifying Ourselves Against These Biases?