Consumers Presented With Six Choices On An

First-generation Children Were Strongly Influenced By Their Immigrant Parents' Approach To Choice. For Them, Choice Was Not Just A Way Of Defining And Asserting Their Individuality, But A Way To Create Community And Harmony By Deferring To The Choices Of People Whom They Trusted And Respected.

Too Many Choices Can Overwhelm Us And Cause Us To Not Choose At All. For Businesses, This Means That If They Offer Us Too Many Choices, We May Not Buy Anything.

The Phantasmagoria, The Actual Experience That We Try To Understand And Organize Through Narrative, Varies From Place To Place. No Single Narrative Serves The Needs Of Everyone Everywhere.

As We Get Older, We Get Better At Choosing In Ways That Will Make Us Happy. We Do A Better Job At Picking Activities That Make Us Happy, And At Spending Time With People Who Make Us Happy. We're Also Better At Letting Things Go.

Most Of The Time You Should Use Reason, There Is No Doubt About That Because Gut Often Makes Us Susceptible To Lots Of Different Biases, Particularly If What You're Deciding Is Something That You Really, That Expertise Can Be Brought To Bear On It, There Is A Way In Which You Can Align The Odds, So Then You Should Really Use Reason.