Compete With The Immortals

You Aren’t Advertising To A Standing Army; You Are Advertising To A Moving Parade.

The Best Ideas Come As Jokes. Make Your Thinking As Funny As Possible.

Never Stop Testing, And Your Advertising Will Never Stop Improving. Testing Was Used In Advertising Decades Ago. The Internet Has Made Testing So Easy That Every Online Marketer Can Use It To Improve Advertising Results. Google Content Experiment Is A Free Tool For You To Do Split Testing.

We All Have A Tendency To Use Research As A Drunkard Uses A Lamppost – For Support, Not For Illumination.

Our Business Is Infested With Idiots Who Try To Impress By Using Pretentious Jargon.