By All Means Break The Rules.

Typography Is To Literature As Musical Performance Is To Composition: An Essential Act Of Interpretation, Full Of Endless Opportunities For Insight Or Obtuseness.

A Lot Of Poems Seem, In Some Sense, To Pull The Outside World Into The Interior. They Aren't Perhaps Emotion Recollected In Tranquillity But Perception Recollected In Interiority.

Drop A Word In The Ocean Of Meaning And Concentric Ripples Form. To Define A Single Word Means To Try To Catch Those Ripples. No One’s Hands Are Fast Enough.

In A World Rife With Unsolicited Messages, Typography Must Often Draw Attention To Itself Before It Will Be Read. Yet In Order To Be Read, It Must Relinquish The Attention It Has Drawn. Typography With Anything To Say Therefore Aspires To A Kind Of Statuesque Transparency. It's Other Traditional Goal Is Durability: Not Immunity To Change, But A Clear Superiority To Fashion. Typography At Its Best Is A Visual Form Of Language Linking Timelessness And Time.

Nature, Or The World, Or Reality, Is What Mythology Is All About.