By All Means Break The Rules.

Typography Exists To Honor Content.

When You Die, Your Culture Takes You In, And Then, If You've Given Enough, Your Place Is Near The Centre.

Typography Is The Craft Of Endowing Human Language With A Durable Visual Form, And Thus With An Independent Existence. Its Heartwood Is Calligraphy - The Dance, On A Tiny Stage, Of The Living, Speaking Hand - And Its Roots Reach Into Living Soil, Though Its Branches May Be Hung Each Year With New Machines. So Long As The Root Lives, Typography Remains A Source Of True Delight, True Knowledge, True Surprise.

In The Nineteenth Century, Which Was A Dark And Inflationary Age In Typography, Man Compositors Were Encouraged To Stuff Extra Space Between Sentences. Generations Of Twentieth-century Typists Were Then Taught To Do The Same, By Hitting The Spacebar Twice After Every Period. Your Typing As Well As Your Typesetting Will Benefit From Unlearning This Quaint Victorian Habit.

To Design Things Means To Interfere With Things: To Think Of How They Might Be And To Alter How They Are. Design Is To Making As Writing Is To Speech: It Is An Ordinary Physical Activity Pushed To A Conscious Edge. That Interference With The Given World Can Still Be Founded On Admiration. Where It Is Not, What Is The Point Of Designing At All?