Buying Books Was A Way Anyone Could

[the Artist's Aim Is] Not To Instruct The Viewer, But To Give Him Information... . The Artist Would Follow His Predetermined Premise To Its Conclusion, Avoiding Subjectivity. Chance, Taste, Or Unconsciously Remembered Forms Would Play No Part In The Outcome. The Serial Artist Does Not Attempt To Produce A Beautiful Or Mysterious Object But Functions Merely As A Clerk Cataloguing The Results Of His Premise.

During The '70s I Was Interested In Words And Meaning As A Way Of Making Art.

Most Ideas That Are Successful Are Ludicrously Simple

Also, Since Art Is A Vehicle For The Transmission Of Ideas Through Form, The Reproduction Of The Form Only Reinforces The Concept. It Is The Idea That Is Being Reproduced. Anyone Who Understands The Work Of Art Owns It. We All Own The Mona Lisa.

When An Artist Uses A Conceptual Form Of Art, It Means That All Of The Planning And Decisions Are Made Beforehand And The Execution Is A Perfunctory Affair. The Idea Becomes A Machine That Makes The Art.