But Actually Theory Is Very Practical. Gravity

An Innovation Will Get Traction Only If It Helps People Get Something That They're Already Doing In Their Lives Done Better.

If You Defer Investing Your Time And Energy Until You See That You Need To, Chances Are It Will Already Be Too Late.

Investing In Our People Is Going To Be Costly And Scarce - We Need To Start Doing That!

Watching How Customers Actually Use A Product Provides Much More Reliable Information Than Can Be Gleaned From A Verbal Interview Or A Focus Group.

Management Has To Provide The Coordinating Mechanism Between What The Supplier Provides And What The User Needs In Not-good-enough Situations Where Product Architecture Is Consequently Interdependent. Management Always Beats Markets When There Is Not Sufficient Information.