Businesses Once Grew By One Of Two

Leaders Grow; They Are Not Made.

The Great Mystery Isn't That People Do Things Badly But That They Occasionally Do A Few Things Well. The Only Thing That Is Universal Is Incompetence. Strength Is Always Specific! Nobody Ever Commented, For Example, That The Great Violinist Jascha Heifetz Probably Couldn't Play The Trumpet Very Well.

The Correct Assumption Is That What Individuals Have Learned By Age Twenty-one Will Begin To Become Obsolete Five To Ten Years Later And Will Have To Be Replaced-or At Least Refurbished-by New Learning, New Skills, New Knowledge.

What Managers Decide To Stop Doing Is Often More Important Than What They Decide To Do.

Because Its Purpose Is To Create A Customer, The Business Enterprise Has Two - And Only These Two — Basic Functions: Marketing And Innovation. Marketing And Innovation Produce Results; All The Rest Are 'costs'.