Business Enterprise Is An Organ Of Society.

Objectives Are Not Fate; They Are Direction. They Are Not Commands; They Are Commitments. They Do Not Determine The Future; They Are A Means To Mobilize Resources And Energies Of The Business For The Making Of The Future.

Nobody Can Predict The Future; The Idea Is To Have A Firm Grasp Of The Present.

Many Studies Of Research Scientists Have Shown That Achievement (at Least Below The Genius Level Of An Einstein, Bohr, Or A Planck) Depends Less On Ability In Doing Research Than On The Courage To Go After Opportunity.

History Has Been Written Not By The Most Talented But By The Most Motivated.

Keep Your Eye On The Task, Not On Yourself. The Task Matters, And You Are A Servant