Brave People Don't Live Forever, But Cautious

Most Of Our Businesses Do Succeed, But If Something Completely Fails, Then As Long As We Bow Out Gracefully And Pay Off All Our Debts, And Nobody Gets Hurt, Then I Don't Think People Disrespect Virgin For Trying. The Public Appreciates Someone Having A Go; It Appreciates The Attempt. Who's Been A Success In Life Who Hasn't Failed?

Take The Competition Seriously, But Not Yourself.

The Years I Would Have Spent At University, I Spent Building Student Magazine And Virgin Records. For Me That Was Far More Fun And Satisfying. I Have Treated Everyday As The University Education I Never Had And Think I Learnt More About Business And Life Than I Would Have At University In The Process.

To Have Created One Of The Most Respected Companies In The World. Not Necessarily The Biggest.

Sometimes The Riskiest Decision You Can Make Is To Do Nothing.