Brand Inside Is More Important Than Brand

Leaders' Careers Will Usually Be Determined By Their Handling Of One Or Two Critical Events That No One Could Possibly Anticipate Or Plan For.

Who, Precisely, Are Your Dreamers? Are Their Dreams In Technicolor? Do You Allow Their Most Outrageous Dreams To Be Seen In Public?

Don't Settle For Less Than Is Possible.

The Idea Of Intimately Entwining With Customers [to Get Ideas] Is An Idea Whose Time Has Come.

The Principal Reason, Invariably, Most "successful" Giant Companies Rather Quickly Become Also-rans, Or Just Amorphous Blobs On The Competitive Landscape, Is Their Failure To Re-tool In Anything Like A Fundamental Way. In Fact, The Worse Things Get, Typically, The More They Dig In Their Heels And Defend Yesterday's Turf.