Brand Inside Is More Important Than Brand

'in Search Of Excellence' - Even The Title - Is A Reminder That Business Isn't Dry, Dreary, Boring, Or By The Numbers. Life At Work Can Be Cool - And Work That's Cool Isn't Confined To Tiger Woods, Yo-yo Ma, Or Tom Hanks. It's Available To All Of Us And Any Of Us.

Life Is Pretty Simple: You Do Some Stuff. Most Fails. Some Works. You Do More Of What Works. If It Works Big, Others Quickly Copy It. Then You Do Something Else. The Trick Is The Doing Something Else.

Something Mysterious Happens To A Curious, Fully Engaged Mind - And It Happens As Often As Not, Subconsciously. Strange Little Sparks Are Set Off, Connections Made, Insights Triggered

Inspiring Visions Rarely (i'm Tempted To Say Never) Include Numbers.

If The Person You Delegated To Does The Job Twice As Well As You Would Have Done It, Consider Yourself A Leader.