Brand Inside Is More Important Than Brand

Every Managerial Act Must Be Seen As An Unequivocal Support For Urgency In Pursuit Of Constant Testing, Change, And Improvement.

Change Is Not So Much About Being The First One To Embrace A New Idea, But Being The First To Forget An Old One

I Don't Believe In Holy Writ. Buy Fifty Books Or Twenty-five Books, Take Three Weeks Off, Read Them And Make Up Your Own Theory. The Fact That You End Up Literally Burning Twenty-two Out Of Twenty-five Books Is Beside The Point.

You Can Only Improve What You Measure.

The Leaders Who Work Most Effectively, It Seems To Me, Never Say 'i'. They Don't Think 'i'. They Think 'we'; They Think 'team'.