Be Courageous. It's One Of The Only

To Succeed You Have To Believe In Something With Such A Passion That It Becomes A Reality.

If Companies Are In Business Solely To Make Money, No Consumer Can Fully Trust What They Do Or Say.

Irritation Is A Great Source Of Energy And Creativity.

You Persuade People With Passion, So You've Got To Have A Product Or Service You Feel Emotionally Charged About. Then You Can Tell Stories About It That Will Inspire Others.

To Run This Business ... You Need ... Optimism, Humanism, Enthusiasm, Intuition, Curiosity, Love, Humour, Magic And Fun, And That Secret Ingredient-euph Oria.