Back Of Ninety-nine Out Of One-hundred Assertions

To Make Yourself Understood You Have To Think Plain And Write Plain.

Once You Have Sold A Customer, Make Sure He Is Satisfied With Your Goods. Stay With Him Until The Goods Are Used Up Or Worn Out. Your Product May Be Of Such Long Life That You Will Never Sell Him Again, But He Will Sell You And Your Product To His Friends.

An Invitation To A Wedding Invokes More Trouble Than A Summons To A Police Court.

Temporary Success Can Be Achieved In Spite Of Lack Of Other Fundamental Qualities, But No Advancements Can Be Maintained Without Hard Work.

Success Makes Us Intolerant Of Failure And Failure Makes Us Intolerant Of Success.