Authenticy In Marketing Is Telling A Story

That The Horrible Zika Virus Or Hiv, We Can Look At What It Means To Be Patient Zero, What It Means To Need Not Much Contact To Spread, And All Of Those Things Follow Into The Way Ideas Spread.

Viewing The Web As A Platform For Generosity Is Very Different Than Seeing An Opportunity To Turn It Into An Atm Machine.

I Made A Decision To Write For My Readers, Not To Try To Find More Readers For My Writing.

A Tribe Is A Group Of People Connected To One Another, Connected To A Leader, And Connected To An Idea. For Millions Of Years, Human Beings Have Been Part Of One Tribe Or Another. A Group Needs Only Two Things To Be A Tribe: A Shared Interest And A Way To Communicate.

No Organization Ever Created An Innovation. People Innovate, Not Companies.