Authenticy In Marketing Is Telling A Story

The Digital Asset That Matters Is Trust. Awareness First, Then Interaction, And Maybe A Habit, But All Three Mean Nothing If They Don't Lead To Permission And Trust. The Privilege Of Connection. Everything Else Is Slippery.

The Value We Create Is Directly Related To How Much Valuable Information We Can Produce, How Much Trust We Can Earn, And How Often We Innovate.

If You Set Your Bar At 'amazing' It's Awfully Difficult To Start. Your First Paragraph, Sketch, Formula, Sample Or Concept Isn't Going To Be Amazing. Your Tenth One Might Not Be Either. Confronted With The Gap Between Your Vision Of Perfect And The Reality Of What You've Created, The Easiest Path Is No Path. Shrug. Admit Defeat. Hit Delete. One More Reason To Follow Someone Else And Wait For Instructions. Of Course, The Only Path To Amazing Runs Directly Through Not-yet-amazing. But Not-yet-amazing Is A Great Place To Start, Because That's Where You Are.

Most People Have Bosses Who Hire Them To Fill A Slot In The Work Chart And To Do What They Are Told. And Most People Who Are Doing What They Are Told Feel Safe; It Feels Reliable.

You Are Far More Likely To Do Your Best Work If You Are Willing To Delight A Few As Opposed To Soothe The Masses.