At The End Of The Day In

There Was No "decision" Per Se To Re-position Myself. I Simply Decided That I Wanted To Write A Book That Would Help People Influence Others.

Enchantment Is The Purest Form Of Sales. Enchantment Is All About Changing People's Hearts, Minds And Actions Because You Provide Them A Vision Or A Way To Do Things Better. The Difference Between Enchantment And Simple Sales Is That With Enchantment You Have The Other Person's Best Interests At Heart, Too.

The Best Reason To Start An Organization Is To Make Meaning; To Create A Product Or Service To Make The World A Better Place.

Enchantment Can Be Done With Writing But I Think Enchantment Is Basically A Prospective Or An Operating System For Life. That You Can Enchant A Person Who Is Assigning Your Airplane Seat, Your Hotel Room, Your Waiter, Your Waitress.

Companies Can Add Value And Simultaneously Promote Themselves If Their Product Or Service Truly Improves The Lives Of Their Customers. I Mean Really Improve Lives, Not Wishful Thinking, Rationalization. That's The Acid Test.