At Its Core, I Believe Leadership Is

When We Began Starbucks, What I Wanted To Try To Do Was To Create A Set Of Values, Guiding Principles, And Culture.

The Challenge Of The Retail Business Is The Human Condition.

Any Business Today That Embraces The Status Quo As An Operating Principle Is Going To Be On A Death March.

Authentic Brands Don't Emerge From Marketing Cubicles Or Advertising Agencies. They Emanate From Everything The Company Does.

If It Captures Your Imagination, It Will Captivate Others.