Asked About The Fact That Apple's Itunes

For Some People, Miracles Serve As Evidence Of God's Existence.

I Think That's Exactly What Silicon Valley Was All About In Those Days. Let's Do A Startup In Our Parents' Garage And Try To Create A Business.

I Have My Own Theory About Why Decline Happens At Companies Like Ibm Or Microsoft. The Company Does A Great Job, Innovates And Becomes A Monopoly Or Close To It In Some Field, And Then The Quality Of The Product Becomes Less Important. The Company Starts Valuing The Great Salesmen, Because They’re The Ones Who Can Move The Needle On Revenues, Not The Product Engineers And Designers. So The Salespeople End Up Running The Company.

I Think One Problem We've Had Is That People Who Are Smart And Creative And Innovative As Engineers Went Into Financial Engineering.

Jobs Insisted That Apple Focus On Just Two Or Three Priorities At A Time. “there Is No One Better At Turning Off The Noise That Is Going On Around Him,” Cook Said. “that Allows Him To Focus On A Few Things And Say No To Many Things. Few People Are Really Good At That.