Art Is A Personal Act Of Courage.

You Win By Trying. And Failing. Test, Try, Fail, Measure, Evolve, Repeat, Persist.

The Tiny Cost Of Failure...is Dwarfed By The Huge Cost Of Not Trying.

The Goal Of A Marketing Interaction Isn't To Close The Sale, Any More Than The Goal Of A First Date Is To Get Married. No, The Opportunity Is To Move Forward, To Earn Attention And Trust And Curiosity And Conversation.

If You Take Action, You Will Be Judged. There's No Way Around It. The Alternative, Of Course, Is Much Safer. To Be Ignored. Up To You.

The Status Quo Is Leaving The Building, And Quickly.