Art Is A Personal Act Of Courage.

Ideas That Spread Win.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

A Tribe Is A Group Of People Connected To One Another, Connected To A Leader, And Connected To An Idea. For Millions Of Years, Human Beings Have Been Part Of One Tribe Or Another. A Group Needs Only Two Things To Be A Tribe: A Shared Interest And A Way To Communicate.

If You're Not Upsetting Anyone, You're Not Changing The Status Quo.

If You Can't Be Remarkable, Perhaps You Should Consider Doing Nothing Until You Can.