Are Your Customers Saying Wow?

All Business Success Rests On Something Labeled A Sale, Which At Least Momentarily Weds Company And Customer.

It Boils Down To Studenthood-in-perpetuity / Curiosity-in-perpetuity / Applied Fanatic Restlessness. That Is, A Belief That Life Is One Big Learning Experience. Something Mysterious Happens To A Curious, Fully Engaged Mind - And It Happens As Often As Not, Subconsciously. Strange Little Sparks Are Set Off, Connections Made, Insights Triggered. The Results: An Exponentially Increased Ability To Tune Up / Reinvent / Wow-ize Today's Project At Work.

Leaders Trust Their Guts. "intuition" Is One Of Those Good Words That Has Gotten A Bad Rap. For Some Reason, Intuition Has Become A "soft" Notion. Garbage! Intuition Is The New Physics. It's An Einsteinian, Seven-sense, Practical Way To Make Tough Decisions. Bottom Line, Circa 2001 To 2010: The Crazier The Times Are, The More Important It Is For Leaders To Develop And To Trust Their Intuition.

Today Brands Are Everything, And All Kinds Of Products And Services - From Accounting Firms To Sneaker Makers To Restaurants - Are Figuring Out How To Transcend The Narrow Boundaries Of Their Categories And Become A Brand Surrounded By A Tommy Hilfiger-like Buzz.

Do It, Fix It, Try It.