Anybody Can Leverage Celebrity For Profit.

There's This Myth That Has Been Exacerbated By Others That Starbucks Means A $4 Cup Of Coffee, Which Is Not True.

In Many Places Where Coffee Is Grown, Deforestation Is A Major Issue. With Starbucks' Position In The Marketplace And The Respect And Relationships We Have, We Can - And Have, In Some Cases - Been Able To Educate And Influence People.

You Cant Build Any Kind Of Organization If Youre Not Going To Surround Yourself With People Who Have Experience And Skill Base Beyond Your Own.

Post-9/11, We Saw An Immediate Uptick In The Amount Of People In Our Stores, All Over The Country. People Wanted That Human Connection. We Are Not Going To Fracture The Starbucks Experience.

We Will Never-and I Mean Never-turn Our Backs On Our Employees.