An Enamored Amateur Need Not Be A

Beware Of Charisma . . . Representative Men; Was Ralph Waldo Emerson's 1850 Phrase For The Great Men In A Democracy . . . Is There Some Common Quality Among These Representative Men Who Have Been Most Successful As Our Leaders? I Call It The Need To Be Authentic-or, As Our Dictionaries Tell Us, Conforming To Fact And Therefore Worthy Of Trust, Reliance Or Belief. While The Charismatic Has An Uncanny Outside Source Of Strength, The Authentic Is Strong Because He Is What He Seems To Be.

I Write To Discover What I Think.

In Fast-moving, Progress-conscious America, The Consumer Expects To Be Dizzied By Progress. If He Could Completely Understand Advertising Jargon He Would Be Badly Disappointed. The Half-intelligibility Which We Expect, Or Even Hope, To Find In The Latest Product Language Personally Reassures Each Of Us That Progress Is Being Made: That The Pace Exceeds Our Ability To Follow.

An Image Is Not Simply A Trademark, A Design, A Slogan Or An Easily Remembered Picture. It Is A Studiously Crafted Personality Profile Of An Individual, Institution, Corporation, Product Or Service.

In The Small Town Each Citizen Had Done Something In His Own Way To Build The Community. The Town Booster Had A Vision Of The Future Which He Tried To Fulfill. The Suburb Dweller By Contrast Started With The Future