An Aristocratic Culture Does Not Advertise Its

Barbarisation May Be Defined As A Cultural Process Whereby An Attained Condition Of High Value Is Gradually Overrun And Supersededby Elements Of Lower Quality.

Systematic Philosophical And Practical Anti-intellectualism Such As We Are Witnessing Appears To Be Something Truly Novel In The History Of Human Culture.

What The Study Of History And Artistic Creation Have In Common Is A Mode Of Forming Images.

Today The Average Inhabitant Of The Western Hemisphere Knows A Little Of Everything. He Has The Newspaper On His Breakfast Table And Wireless Within Reach. For The Evening There Is The Film, Cards, Or A Meeting To Complete A Day Spent In The Office Or Factory Where Nothing That Is Essential Has Been Learnt. With Slight Variation This Picture Of A Low Cultural Average Holds Good Over The Entire Range From Factory-hand Of Clerk To Manager Or Director. Only The Personal Will To Culture, In Whatever Field And However Pursued Raises Modern Man Above This Level.

The Slogan Offers A Counterweight To The General Dispersion Of Thought By Holding It Fast To A Single, Utterly Succinct And Unforgettable Expression, One Which Usually Inspires Men To Immediate Action. It Abolishes Reflection: The Slogan Does Not Argue, It Asserts And Commands.