What The Study Of History And Artistic

History Can Predict Nothing Except That Great Changes In Human Relationships Will Never Come About In The Form In Which They Have Been Anticipated.

History Is The Interpretation Of The Significance That The Past Has For Us.

The Slogan Offers A Counterweight To The General Dispersion Of Thought By Holding It Fast To A Single, Utterly Succinct And Unforgettable Expression, One Which Usually Inspires Men To Immediate Action. It Abolishes Reflection: The Slogan Does Not Argue, It Asserts And Commands.

Play: It Is An An Activity Which Proceeds Within Certain Limits Of Time And Space, In A Visible Order, According To Rules Freely Accepted, And Outside The Sphere Of Necessity Or Material Utility. The Play-mood Is One Of Rapture And Enthusiasm, And Is Sacred Or Festive In Accordance With The Occasion. A Feeling Of Exaltation And Tension Accompanies The Action.

The Susceptibility Of The Average Modern To Pictorial Suggestion Enables Advertising To Exploit His Lessened Power Of Judgment.