Americans May Have No Identity, But They

The Simulacrum Is Never That Which Conceals The Truth--it Is The Truth Which Conceals That There Is None. The Simulacrum Is True.

The Image Is Not A Medium For Which We Have To Find The Proper Use. It Is What It Is And It Is Beyond All Our Moral Considerations. It Is By Its Essence Immoral, And The World's Becoming-image Is An Immoral Process.

It Is Always The Same: Once You Are Liberated, You Are Forced To Ask Who You Are.

The World Is Not Dialectical - It Is Sworn To Extremes, Not To Equilibrium, Sworn To Radical Antagonism, Not To Reconciliation Or Synthesis. This Is Also The Principle Of Evil.

This False Distance Is Present Everywhere: In Spy Films, In Godard, In Modern Advertising, Which Uses It Continually As A Cultural Allusion. It Is Not Really Clear In The End Whether This 'cool' Smile Is The Smile Of Humour Or That Of Commercial Complicity. This Is Also The Case With Pop, And Its Smile Ultimately Encapsulates All Its Ambiguity: It Is Not The Smile Of Critical Distance, But The Smile Of Collusion