. . . Americans Are The Best

The Television Commercial Is Not At All About The Character Of Products To Be Consumed. It Is About The Character Of The Consumers Of Products. (128)

The Effects Of Technology Are Always Unpredictable. But They Are Not Always Inevitable.

Americans No Longer Talk To Each Other, They Entertain Each Other. They Do Not Exchange Ideas, They Exchange Images. They Do Not Argue With Propositions; They Argue With Good Looks, Celebrities And Comercials.

The Past Is Strapped To Our Backs. We Do Not Have To See It; We Can Always Feel It. People Gather Bundles Of Sticks To Build Bridges They Never Cross. People In Distress Will Sometimes Prefer A Problem That Is Familiar To A Solution That Is Not.

There Is No Escaping From Ourselves. The Human Dilemma Is As It Has Always Been, And We Solve Nothing Fundamental By Cloaking Ourselves In Technological Glory.