Quality Starts In The Boardroom.

Eliminate Slogans, Exhortations, And Targets For The Work Force Asking For Zero Defects And New Levels Of Productivity. Such Exhortations Only Create Adversarial Relationships, As The Bulk Of The Causes Of Low Quality And Low Productivity Belong To The System And Thus Lie Beyond The Power Of The Work Force

No Requirement Of Industry Is So Much Neglected As Operational Definitions.

Nothing Happens Without Personal Transformation.

There Is Very Little Evidence That We Give A Hoot About Profit.

Management Of Outcomes May Not Be Any More Than A Skill. It Does Not Require Knowledge.