All Liberation Depends On The Consciousness Of

If Mass Communications Blend Together Harmoniously, And Often Unnoticeably, Art, Politics, Religion, And Philosophy With Commercials, They Bring These Realms Of Culture To Their Common Denominator -- The Commodity Form. The Music Of The Soul Is Also The Music Of Salesmanship. Exchange Value, Not Truth Value, Counts.

Reason ... Contradicts The Established Order Of Men And Things On Behalf Of Existing Societal Forces That Reveal The Irrational Character Of This Order For "rational" Is A Mode Of Thought And Action Which Is Geared To Reduce Ignorance, Destruction, Brutality, And Oppression.

At The Highest Stage Of Capitalism, The Most Necessary Revolution Appears As The Most Unlikely One.

The Soul Contains Few Secrets And Longings Which Cannot Be Sensibly Discussed, Analyzed, And Polled. Solitude, The Very Condition Which Sustained The Individual Against And Beyond His Society, Has Become Technically Impossible. Logical And Linguistic Analysis Demonstrate That The Old Metaphysical Problems Are Illusory Problems; The Quest For The "meaning" Of Things Can Be Reformulated As The Quest For The Meaning Of Words, And The Established Universe Of Discourse And Behavior Can Provide Perfectly Adequate Criteria For The Answer.

Entertainment And Learning Are Not Opposites; Entertainment May Be The Most Effective Mode Of Learning.