The Apparatus Defeats Its Own Purpose If

The Present Stage Redefines The Possibilities Of Man And Nature In Accordance With The New Means Available For Their Realization.

Free Election Of Masters Does Not Abolish The Masters Or The Slaves. Free Choice Among A Wide Variety Of Goods And Services Does Not Signify Freedom If These Goods And Services Sustain Social Controls Over A Life Of Toil And Fear – That Is, If They Sustain Alienation. And The Spontaneous Reproduction Of Superimposed Needs By The Individual Does Not Establish Autonomy; It Only Testifies To The Efficacy Of The Controls.

Obscenity Is A Moral Concept In The Verbal Arsenal Of The Establishment, Which Abuses The Term By Applying It, Not To Expressions Of Its Own Morality But To Those Of Another. Pbscene Is Not The Picture Of A Naked Woman Who Exposes Her Pubic Hair But That Of A Fully Clad General Who Exposes His Medals Rewarded In A War Of Aggression; Obscene Is Not The Ritual Of The Hippies But The Declaration Of A High Dignitary Of The Church That War Is Necessary For Peace.

One-dimensional Thought Is Systematically Promoted By The Makers Of Politics And Their Purveyors Of Mass Information. Their Universe Of Discourse Is Populated By Self-validating Hypotheses Which, Incessantly And Monopolistically Repeated, Become Hyponotic Definitions Of Dictations.

To The Degree To Which They Correspond To The Given Reality, Thought And Behavior Express A False Consciousness, Responding To And Contributing To The Preservation Of A False Order Of Facts. And This False Consciousness Has Become Embodied In The Prevailing Technical Apparatus Which In Turn Reproduces It.