All Advertising Advertises Advertising.

People Hope That If They Scream Loudly Enough About "values" Then Others Will Mistake Them For Serious, Sensitive Souls Who Have Higher And Nobler Perceptions Than Ordinary People. Otherwise, Why Would They Be Screaming? Moral Bitterness Is A Basic Technique For Endowing The Idiot With Dignity.

A Light Bulb Creates An Environment By Its Mere Presence.

On Spaceship Earth There Are No Passengers; Everybody Is A Member Of The Crew. We Have Moved Into An Age In Which Everybody's Activities Affect Everybody Else.

Appetite Is Essentially Insatiable, And Where It Operates As A Criterion Of Both Action And Enjoyment (that Is, Everywhere In The Western World Since The Sixteenth Century) It Will Infallibly Discover Congenial Agencies (mechanical And Political) Of Expression.

The New Media Are Not Ways Of Relating To Us The 'real' World; They Are The Real World And They Reshape What Remains Of The Old World At Will.