Advertising Is The Rattling Of A Stick

By Preaching The Doctrine That Nothing Is To Be Admired Except Steel And Concrete, One Merely Makes It A Little Surer That Human Beings Will Have No Outlet For Their Surplus Energy Except In Hatred And Leader Worship.

We Have Now Sunk To A Depth At Which Restatement Of The Obvious Is The First Duty Of Intelligent Men.

It Was Terribly Dangerous To Let Your Thoughts Wander When You Were In Any Public Place Or Within Range Of A Telescreen. The Smallest Thing Could Give You Away. A Nervous Tic, An Unconscious Look Of Anxiety, A Habit Of Muttering To Yourself-anything That Carried With It The Suggestion Of Abnormality, Of Having Something To Hide. In Any Case, To Wear An Improper Expression On Your Face ... Was Itself A Punishable Offense. There Was Even A Word For It In Newspeak: Facecrime.

In Philosophy, Or Religion, Or Ethics, Or Politics, Two And Two Might Make Five, But When One Was Designing A Gun Or An Aeroplane They Had To Make Four.

The Party Is Not Concerned With Perpetuating Its Blood But With Perpetuating Itself. Who Wields Power Is Not Important, Provided That The Hierarchical Structure Remains Always The Same.