A Term Like Capitalism Is Incredibly Slippery,

We Can't Leave Everything To The Free Market. In Fact, Climate Change Is, I Would Argue, The Greatest Single Free-market Failure. This Is What Happens When You Don't Regulate Corporations And You Allow Them To Treat The Atmosphere As An Open Sewer.

I See The Gap Ads As Being A Great Example Of How Branding Has Changed. Those Gap Campaigns Are Pop Culture. They've Been Incredibly Powerful. They Have Had The Kind Of Effect On Culture That A Hit Band Has. Just Look At The Gap's Khaki Swing Ads, Which Were Music Videos. They Had This Tremendous Impact On The Industry - Suddenly Everything Started Looking Like Gap Ads And It Became Difficult To Know Who Was Co-opting Whom And Who Was Creating Culture.

When Nike Says, Just Do It, That's A Message Of Empowerment. Why Aren't The Rest Of Us Speaking To Young People In A Voice Of Inspiration?

You Actually Cannot Sell The Idea Of Freedom, Democracy, Diversity, As If It Were A Brand Attribute And Not Reality -- Not At The Same Time As You're Bombing People, You Can't.

It Has No Denim-toned House Paint. Levi Makes What Is Essentially A Commodity: Blue Jeans. Its Ads May Evoke Rugged Outdoorsmanship, But Levi Hasn't Promoted Any Particular Life Style To Sell Other Products.