A Social Conscience Is Not Incompatible With

You Have To Look At Leadership Through The Eyes Of The Followers And You Have To Live The Message. What I Have Learned Is That People Become Motivated When You Guide Them To The Source Of Their Own Power And When You Make Heroes Out Of Employees Who Personify What You Want To See In The Organization.

The Body Shop Foundation Is Run By Our Staff And Supports Social Activism And Environmental Activism. We Don't Tend To Support Big Agencies.

We Are Honest About Our Methods And Our Mistakes. We Are Not Perfect - It Isn't Possible To Be Perfect - But We Are Trying To Go In The Right Direction And In Those Circumstances, It's Best Not To Mystify What We Are Trying To Do.

There Are No Rules Or Formulas For Success. You Just Have To Live It And Do It. Knowing This Gives Us Enormous Freedom To Experiment Toward What We Want. Believe Me, It's A Crazy, Complicated Journey. It's Trial And Error. It's Opportunism. It's Quite Literally, "let's Try Lots Of This Stuff And See How It Works."

Entrepreneurs Are Visionaries - They See Things Other People Don't See.