A River Without Banks Is A Large

Vision Is Knowing Who You Are, Where You're Going, And What Will Guide Your Journey.

Connect The Dots Between Individual Roles And The Goals Of The Organization. When People See That Connection, They Get A Lot Of Energy Out Of Work. They Feel The Importance, Dignity, And Meaning In Their Job.

Your Business Should Be Defined, Not In Terms Of The Product Or Service You Offer, But In Terms Of What Customer Need Your Product Or Service Fulfills. While Products Come And Go, Basic Needs And Customer Groups Stay Around, I.e., The Need For Communication, The Need For Transportation, Etc. What Market Need Do You Supply?

Honesty Is Telling The Truth To Ourselves And Others. Integrity Is Living That Truth.

Everyday Do Something In Relation To Everything That's Important To You.