A Light Bulb Creates An Environment By

Ads Represent The Main Channel Of Intellectual And Artistic Effort In The Modern World.

The Real News Is Bad News.

Nowadays There Is No Conversation At All. Teachers Distrust Talk As Much As Business Men.

The New Electronic Independence Re-creates The World In The Image Of A Global Village.

Professionalism Merges The Individual Into Patterns Of Total Environment. Amateurism Seeks The Development Of The Total Awareness Of The Individual And The Critical Awareness Of The Groundrules Of Society. The Amateur Can Afford To Lose. The Professional Tends To Classify And Specialise, To Accept Uncritically The Groundrules Of The Environment. The Groundrules Provided By The Mass Response Of His Colleagues Serve As A Pervasive Environment Of Which He Is Contentedly Unaware. The 'expert' Is The Man Who Stays Put.