A Head Start Is Rarely Large Enough

If You Don't Know Who Your Customer Is, You Don't Know What Quality Is.

As An Entrepreneur, I Knew That If My Company Failed, I Could Always Try Again. So I Often Felt That The Only Real Risk Of True Financial Ruin Came From The Possibility Of A Serious Illness That Either Exceeded My Insurance Plans Lifetime Limits, Or Was Not Covered Due To Rescission.

The Minimum Viable Product Is That Version Of A New Product Which Allows A Team To Collect The Maximum Amount Of Validated Learning About Customers With The Least Effort.

Progress In Manufacturing Is Measured By The Production Of High Quality Goods. The Unit Of Progress For Lean Startups Is Validated Learning-a Rigorous Method For Demonstrating Progress When One Is Embedded In The Soil Of Extreme Uncertainty.

The Attributes For Entrepreneurs Cut Both Ways. You Need The Ability To Ignore Inconvenient Facts And See The World As It Should Be And Not As It Is. This Inspires People To Take Huge Leaps Of Faith. But This Blindness To Facts Can Be A Liability, Too. The Characteristics That Help Entrepreneurs Succeed Can Also Lead To Their Failure.