A Clear Right Answer And The Opportunity

The First Thing We Looked At, In What Case Were People More Likely To Be Attracted To The Jar Or Jam, So In Which Case Are People More Likely To Stop When They Saw The Display Of Jams And What We Found Was That More People Stopped When There Were 24 Jams.

I Used To Go To This Store Called Draeger's And You Had A Little Bit Of That Same Feeling Because This Was A Store That Offered You So Many Varieties, Things You'd Never Contemplated Before, You Know Like 250 Mustards And Vinegars And Over 500 Different Kinds Of Fruits And Vegetables, Or Over 2 Dozen Different Types Of Water.

So On The One Hand In School You're Teachers Are Constantly Telling You That You Can Be Whatever It Is You Want To Be As Long As You Put Your Mind And Heart To It, And Yet At The Same Time I Was Also Getting The Clear Message Of, Well, What Can You Do Really?

Also If They Choose From More Options Than Fewer Options They're Less Satisfied With What They Choose And That Is True Whether They're Choosing Chocolates Or Which Job Offer To Accept.

Choosing Is A Creative Process, One Through Which We Construct Our Environment, Our Lives, Ourselves.