A Book Is A Souvenir Of An

Without A Specific Reason For The Consumer To Behave, Without A Reward Or Benefit, The Overwhelmed Consumer Will Refuse.

If We Live In A World Where Information Drives What We Do, The Information We Get Becomes The Most Important Thing. The Person Who Chooses That Information Has Power.

The Minute There's A Map, There Is No Art. Paint By Numbers Is Not Art. Paint By Numbers Is A Mechanical Activity.

The Weird Set An Example For The Rest Of Us. They Raise The Bar. They Show Us Through Their Actions That In Fact We're Wired To Do The New, Not To Comply With Someone A Thousand Miles Away.

Our Best Work Can't Possibly Appeal To The Average Masses, Only Our Average Work Can. Finding The Humility To Happily Walk Away From Those That Don't Get It Unlocks Our Ability To Do Great Work.