Youth Culture Adopts Armani And Adapts It

Today, People No Longer Go Out With A Total Look Or Ensemble Taken Straight From The Runway. Customers Mix And Match Between Labels And Between Price Points. The Idea Is To Create Something For Yourself: What You Want, And How You Want It. I Realize That Shoppers Want More Flexibility And Choice Now.

Italy Is Not Widely Thought Of As A Pioneer Of Youth Culture In The Way, Say, The Uk Is.

You Have To Have Doubts. I Have Collaborators I Work With. I Listen And Then I Decide. That's How It Works.

China Approaches Fashion With Strong Enthusiasm. And I Believe That This Enthusiasm Can Be Translated Into Something Interesting, Economically Speaking. Not Only For My Brand, But Also For Other Brands.

I Design For Real People. I Think Of Our Customers All The Time. There Is No Virtue Whatsoever In Creating Clothing Or Accessories That Are Not Practical.