"you Need Hedges.""hedges," I Said, Bemused. "yes,

...for The First Time In My Life, Writing Was Hard. The Problem Was The Teaching...by Most Friday Afternoons I Felt As If I'd Spent The Week With Jumper Cables Clamped To My Brain.

There Is No Gain Without Risk, Perhaps No Risk Without Love.

Even At Eleven, He Had Observed That Things Turned Out Right A Ridiculous Amount Of The Time.

People Think That I Must Be A Very Strange Person. This Is Not Correct. I Have The Heart Of A Small Boy. It Is In A Glass Jar On My Desk.

The Only Leverage The Manufacturer Can Apply To The Retailer Is His Relationship With The Consumer. And The Main Element In Profit Growth Is Going To Have To Lie In Making His Brand More Valuable To The Retailer, Through Its Being More Valuable To The Consumer. And That Means His Brand Must Be Unique, It Must Have No Adequate Direct Substitutes - Because It Is In This, After All, That Value Lies.